The recent regulatory change on advertising and consent for the use of cookies, pixels, or other information storage elements requires websites to adapt to new rules on cookies as set forth in Law 34/2002 on Information and E-commerce Services.
The downloading of these kinds of elements involves the ability to compile information on user activity and has implications regarding the user’s privacy.
Thus the new rules require that users give their informed consent to accept the use of cookies on websites.
What is a cookie?
Cookies are small files that are downloaded on your computer when your browse websites. A simple example would be when your access an email account page like Google, Outlook, or Yahoo Mail.
Cookies allow a website to recognize a user’s browser and they do not contain or compile information. They are used, for example, to keep a user logged into an account without having to log in every time that user accesses their account. Another example is in advertising, where the webpage shows ads that are more relevant for the user based on the ads the user visited previously.
At United Barcode Systems, S.L., we use the following types of cookies:
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First-party cookies: these cookies are strictly necessary. They allow the user to interact with the website and use all of its functions. (Duration between 23 days and 3 months.)
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Performance and analysis cookies: these cookies are used for analysis and statistics to improve the user experience on the website. Through the use of these cookies, more relevant information can be shown to visitors. (Duration between 100 days and 1 year.)
Likewise, Google Analytics enables the following cookies on the website’s domain:
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'__utma': this cookie is necessary for the functioning of Google Analytics and has a duration of 2 years.
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'__utmz': this cookie is used to determine the location of the visit, i.e., from where and how the user arrives at our website; it has a duration of 6 months.
The purpose is to compile statistics on the number of visitors, length of visits, the search engine used to access the website, the key words used, the global location of the visitor, the contents visited on the website, as well as other website traffic parameters, all of which are gathered anonymously.
Google stores the information compiled by the cookies so that no user can be identified. It also does not associate the user’s IP address with any other information. In addition, Google Inc. is a company that has adhered to the Safe Harbor Agreement. This agreement stipulates that the data transferred will be handled in accordance with the levels of protection guaranteed under European law. To obtain more information on Google Analytics, please visit the following link.
Once you make a decision as to the use of cookies on this website, you will be sent an additional cookie to store your selection, so that you do not have to agree to the use of cookies every time that you visit the website of United Barcode Systems, S.L.
How do I deactivate cookies?
All browsers allow you to make changes to deactivate the use of cookies. These settings are located under 'options' or 'preferences' in your browser’s main menu.
Below you’ll find links with instructions on how to disable cookies for different browsers.
However, remember that disabling cookies will mean losing functionality on many websites.
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Instructions for Internet Explorer
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Instructions for Mozilla Firefox
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Instructions for Google Chrome
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Instructions for Safari
If you do not wish to be tracked using cookies, Google has developed an add-on to install in your browser, which you can access at the following link.
